LinkedIn’s new video feature, which nobody saw it coming
You probably know LinkedIn as the go-to social media platform for professional networking. It’s where people create profiles to highlight their work experience, skills, and education. Companies post job openings, making it easy for job seekers to apply right on the site.
But LinkedIn is more than just job hunting. Users can connect with others in their industry, share updates, and engage in discussions. The platform offers features like recommendations and endorsements, which help validate a person’s skills. Businesses can also showcase their company news and culture, giving a glimpse into their progress.
Recently, LinkedIn has upped its game with a new test video feature that’s similar to TikTok, Instagram, and even Netflix. This new update brings a dynamic visual element to professional networking, making it more engaging than ever. Whether you’re a small business owner or climbing the career ladder, this new tool could be valuable for how you connect and share your professional story.
So, what exactly is this new video feature?
Think of LinkedIn’s new video feature as a fun way to share quick videos that show off your brand, skills, or ideas. It’s super easy, just shoot, edit, and post, like you would on Instagram Reels. While other apps have all kinds of content, LinkedIn keeps it focused on careers and professionalism.
The new video feed allows you to swipe through short clips designed to grab attention and increase engagement. Simply tap the Video button to access a vertical stream of videos. You can easily like, comment on, or share these clips, making it a breeze to connect with others.
This feature is perfect for highlighting your services, sharing tips, or giving a sneak peek behind the scenes of your business. It’s a great way to move away from long text posts and really engage your audience visually.
How small businesses and individuals can cash in
For small businesses, this is a great opportunity. Imagine showing your products in action or sharing customer testimonials in short videos. It helps create real connections and build trust with your audience. Plus, because LinkedIn is a professional platform, you’re more likely to attract the right clients and partners. A good video can highlight your expertise and set you apart from your competitors.
But it’s not just about businesses. Individuals can totally benefit, too. If you’re job hunting or trying to network, sharing your insights and experiences through video can help you make a lasting impression. It’s a great way to highlight your personality and skills, helping your profile stand out. Recruiters are always on the lookout for candidates who stand out, and a creative video can be the ticket to getting noticed.
What’s more? This feature opens doors to countless opportunities. As the job market gets more competitive, showcasing your unique perspective and skills through video can help you land interviews. Employers are increasingly valuing candidates who can communicate effectively, and what better way to show that than with a captivating video?
Wrapping up
LinkedIn’s new video feature is a powerful tool for anyone looking to level up their professional game. Whether you’re a small business owner or a job seeker, utilizing the power of video can give you a leverage to explore new opportunities.
What are your thoughts on this new feature? Do you think it will be beneficial? Will brands take advantage of it, or will it become just like any other app? Share your opinion in the comments below!
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