Your TikTok scroll just got serious – Here’s what’s new for brands
We all know TikTok, right? That addictive platform we casually open during coffee breaks or lunch hours, only to lose track of time and suddenly find ourselves hours deep in scrolls. Why? Because it’s super personalized and just simply fun. But here’s the scoop, the latest update is bringing even more ways to personalize your experience.
Especially for brands, this is a game changer now, with new search ad campaigns that can really lift your promotional efforts up. Whether you’re a business owner or just starting out and looking to make your mark on TikTok, Boztech has got your back. Keep reading to learn everything you need to know to make your TikTok strategy a huge success.
TikTok, A search engine of the future
Consumers are moving away from traditional search engines and flocking to platforms like TikTok for their queries. Remarkably, 57% of users engage with TikTok’s search features, and 23% start searching within just 30 seconds of launching the app. This shift offers brands a valuable opportunity to take advantage of the new search ads.
What’s new with TikTok Ads?
TikTok has recently launched its “TikTok Search Ads Campaign,” signaling its entry into the world of search advertising. This new feature allows brands to engage more effectively with users during their product discovery journey. With this new update advertisers now have increased control over ad placements, enabling them to position ads based on relevant keywords in search results.
Unlike earlier Search Ads that offered only basic toggling options, this update allows for precise targeting, improving campaign performance. David Kaufman, TikTok’s Global Head of Monetization, remarked, “TikTok is a destination for discovery, where users come to search.” He showed enthusiasm for this update, which empowers advertisers to leverage TikTok’s varied search behaviours, enabling motivated users to find content both purposefully and unexpectedly. These enhancements allow brands to engage more effectively with users throughout their search experiences.
Here’s how it works
When a user clicks the Search button on the “For You” page, they can enter a query that now results ads alongside organic results. TikTok’s system will even recommend keywords based on your entries, making it easier for brands to connect with motivated genuine shoppers. This update is a game changer as TikTok continues to position itself as an e-commerce powerhouse. If you want to level up your ecommerce store, contact Boztech now!
Imagine boosting your clothing brand on TikTok
Picture this, you own a clothing brand that specialises in trendy activewear. With TikTok’s new search ad capabilities, someone searching for “stylish workout clothes” sees your ad right in their feed. They click on it, drawn in by your eye-catching visuals and engaging content. Suddenly, you’re not just another brand, you’re the go-to choice for their next outfit!
You can master trending tactics by thoroughly studying the platform. TikTok allows content to go viral when it resonates with the audience’s needs, captures their attention, and provides value. You can post content like workout tutorials, lifestyle inspiration, and customer spotlights. With the new search ads, you can precisely target users looking for activewear, driving traffic to your shop and boosting conversions.
However, did you know that most of our audience still doesn’t recognize the true value of TikTok? Despite its immense popularity, many users simply scroll through the app, oblivious to its potential. Is this really worthwhile? Countless brands have faced the frustrating reality of parcel returns because customers only place orders after seeing an ad. In our next blog, we’ll discuss this in detail, so if you’re interested, stay tuned..
Wrapping up
Social media platforms are constantly advancing to meet consumer needs, and TikTok is leading the charge.
To keep up with the latest trends and insights, follow Boztech! We’re here to equip you with the knowledge and resources you need to succeed in the digital world. Whether you need help with website design, content marketing, or social media management, we’ve got your back.
Ready to ace your TikTok game? Visit boztech and avail the custom packages you need!
So, what do you think about these updates and the potential of this platform? Let us know in the comments!
