Why are people using social media for product hunting?

Hello and welcome back, dear readers. This time, we are here with yet another important and trending topic, product hunting. If you’re not familiar with what it is and why users are opting for product hunting on social media rather than traditional methods like search engines such as Google or Bing, keep reading till the end.

What is product hunting?

Product hunting is all about spotting what’s popular in the market so you can find the best items to sell or buy. The main idea is to purchase products at a low price from one source and then sell them for a good profit, especially on platforms like Amazon or Alibaba. By doing some research and keeping an eye on trends, you can discover hidden niches and in-demand products that will help you stand out from your competitors.

For example, let’s say you notice that eco-friendly products are trending. You might find reusable silicone food storage bags for a great price on a wholesale site. By showcasing these bags on Amazon and highlighting how they help reduce waste, you can attract customers who care about the environment. This way, you not only make a profit but also cater to the growing demand for sustainable products. This is one approach, especially since people are increasingly concerned about environmentally friendly options. Another effective way to hunt for products is by tapping into social media trends and popular items.

According to the HubSpot consumer trends report 2024, the way consumers discover products has shifted significantly. Rather than relying primarily on search engines like Google or Bing, many users now turn to social media platforms. The report highlights more than 75% of consumers actively use platforms like Instagram, TikTok, and YouTube to discover new products. This marks a growing trend of social media becoming the go to place for product recommendations, authentic reviews, and influencer marketing. This reflects the power of visual content, influencer endorsements, and peer reviews that social media offers, which search engines often can’t match in terms of personalised, engaging experiences. 

The power of social media for product discovery and business growth

If you’re someone who relies on social media platforms like Instagram or Facebook to find products, or if you’re a business owner or marketer in any niche, social media holds a treasure of potential you might not have realised until now. Gone are the days when people primarily relied on search engines or traditional media like newspapers to hunt for products. While a few still do, the most effective, fast, and convenient way to find and promote products today is through social media.

Many people mistakenly believe social media is just a waste of time, but that’s far from the truth. If you don’t have an eCommerce presence on social media in this era, you’re missing out on a massive opportunity. Social media is an amazing platform to sell, buy, and grow any business, as long as the demand exists. 

Today, everything is driven by trends, and social media plays a key role in creating and amplifying these trends. Products that catch fire on platforms are often pushed into algorithms, gaining widespread visibility. This hype often excites consumers to buy, and entrepreneurs to jump into the market. For example, the tumblers trending on TEMU are a great case in point, these products became wildly popular on social media due to their quality and affordable pricing, beating out brands like Stanley, why? Because the replicas are much more economical. 

But it’s not just algorithms that create buzz. Word of mouth is still incredibly powerful, and social media has supercharged its effect. When people see their friends, influencers, or even celebrities using a product, they trust those recommendations more than any ad. This organic promotion helps turn casual browsers into buyers and gives businesses a vital edge in reaching potential customers. 

So, whether you’re scrolling for product recommendations or running a business, social media is the new powerhouse of modern commerce. This is why maintaining an engaging visual presence is crucial. If you need help, contact Boztech for your social media management and content creation needs to boost your product visibility and enhance your social media presence.

Visual appeal is a catalyst 

One of the most main reasons users prefer social media for product hunting is the visual nature of these platforms. They are aesthetically designed and regularly updated, enhancing user experience and maintaining an appealing look that aligns with the platforms’ aesthetics. Brands also strive to follow trends and keep their pages visually captivating to enhance their overall brand image.

Instagram and TikTok, in particular, run on eye-catching images and videos. As users scroll through their feeds, they encounter vibrant visuals of products, often showcased in relatable, everyday settings or through memes. This approach creates a strong desire to explore items further. For example, fashion brands like Zara and H&M frequently share stunning outfit photos, encouraging users to recreate looks or purchase the items featured.

Influencers play a big role in this ecosystem, effectively promoting products through engaging content. They often use products in their videos, showcasing them in real-life scenarios, which attracts the attention of a dual audience. This collaboration benefits both the brand and the influencer, as it creates authentic content that resonates with viewers.

Moreover, TikTok has popularised short video content, allowing influencers to demonstrate how products work in real life. This engaging format helps consumers visualise products in action, making it easier to understand their benefits. For example, when users watch a TikTok video featuring a makeup tutorial with a specific brand, they are more likely to seek out that product. 

This dynamic not only boosts sales but also creates a sense of community among users who share similar interests. So, the visual appeal of social media, combined with the influence of creators and the engaging nature of video content, makes these platforms a vital tool for modern product hunting.

Community and connection

Social media creates a sense of community and connection, which enhances the product hunting experience for both buyers and businesses. Users share reviews, recommendations, and experiences with their followers, creating a word of mouth effect that amplifies product visibility. Facebook groups, for example, provide a space for users to seek advice and recommendations from like minded individuals. Groups focused on specific interests, such as sustainable living or tech gadgets, allow users to discover new products that align with their values. 

Also, platforms like Pinterest serve as inspiration boards where users can save and organise product ideas. For example, a user looking to redecorate their home can find pins featuring furniture and décor from brands like IKEA or even TEMU nowadays, enabling them to plan their purchases effectively.

Pro tip: What if I told you a secret to success? Hashtags. To elevate your product’s visibility, it’s vital to use keywords in hashtags that people are likely to search for when looking for articles or products. Therefore, it’s super important to learn what’s trending and what’s not.

Wanna know how to launch a business?

If you’re a seller looking to learn about product hunting, here’s a simple tip to get started:

1. Research: Begin by researching what’s popular and in demand.
2. Find Deals: Look for the cheapest products you can buy in bulk.
3. Launch: Create your own packaging for the product.
4. Market: Promote your product on social media platforms.

By following these steps, you can make the most of your product hunting efforts. Amazon is the best platform to do so!

Wrapping up

Nevertheless, the shift towards using social media for product hunting reflects changing consumer behaviours and preferences. With the power of visuals, community connections, convenience, and authenticity, social media platforms have become handy for consumers seeking the latest products. 

So, whether you’re a casual shopper or a business owner, making perfect use of the power of social media can open new doors for product exploration and engagement in this dynamic digital world. 

What’s your favourite social media platform for discovering new products? Have you ever bought something just because a post caught your eye? Share your thoughts in the comment below!

Stay tuned to Boztech for more insights into how technology shapes our shopping experiences and keeps you informed about the latest trends in product hunting. At Boztech, we have a team of professionals ready to assist you with your social media needs, marketing, web design and development, graphic design, ad campaigns, and everything else you need to succeed in this market. 

So, what are you waiting for? Contact us today to take advantage of our custom offers, and let’s get on your digital success journey to help your eCommerce store reach new heights in line with the latest trends and marketing experiences.

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