How Top Brands Are Using Marketing Strategies in 2024
Hey there, Boztech readers! How’s everyone doing today? We hope you’re feeling awesome! So, let’s discuss something exciting today, how the digital world is constantly evolving and how brands are keeping up with it. As we are well aware that the marketing game is changing fast, and it’s all about staying relevant and connecting with customers on a deeper level.
As we wrapped up Halloween 2024 and entered the cozy fall vibes, we saw brands hustle harder than ever to stand out.
If you missed out on our blogs about Halloween marketing strategies, click here.
From unique customer loyalty programs to bold social media moves, and some seriously innovative product launches, brands are running marathons to keep our attention.
Top Brands Excelling in Marketing Right Now
Here are the top brands that are excelling with their marketing strategies this season!
Greggs
Greggs, the popular British bakery chain, has managed to grow even as many high-street stores are closing. By sticking to what it does best while trying new things, Greggs has been really successful. As of October 2024, the brand is still doing great by focusing on keeping customers loyal and coming up with fresh ideas.
One of Greggs’ main marketing strategies has been to open more stores and extend its hours, including late-night openings. This makes it easier for customers to grab their favorite pastries anytime. Greggs has also teamed up with some unexpected partners, like launching a “Baked in Gold” jewelry line and opening a Champagne Bar at Fenwick. These fun collaborations help bring in new customers and keep the brand exciting.
On top of that, Greggs has been giving back to local communities. It recently opened its 1,000th Breakfast Club, which provides free meals to over 75,000 schoolchildren in the UK every day. This shows Greggs cares about social causes and strengthens its reputation as a company that truly gives back.
By focusing on new ideas, helping communities, and keeping customers engaged, Greggs has managed to stay popular and stand out from the competition.
Heinz
Heinz, the global food giant, is keeping things fresh and exciting with clever marketing and smart partnerships. Its “It Has to Be Heinz” campaign puts customers at the centre, letting them help shape the brand’s message. This approach has worked wonders, helping Heinz grow by 50% in the last five years.
In October, we discussed Heinz’s Halloween campaign along with other brands’ marketing initiatives. If you’re interested in learning more about these creative campaigns, click here.
The brand has also teamed up with some surprising partners to keep things fun. For example, Heinz collaborated with Absolut vodka to make a limited-edition ketchup and with KitKat for a savory chocolate version.
These unique partnerships have helped Heinz reach new audiences. Plus, Heinz stays connected with its fans on social media, where customers can share recipes, offer feedback, and take part in contests, building stronger relationships with the brand. And the fun doesn’t stop there, Heinz has also sponsored food festivals and created interactive campaigns to keep food lovers engaged and excited about the brand.
Huda Beauty
Huda Beauty is all about making an impact. The brand has earned a reputation for being bold, socially conscious, and authentic. Instead of relying on traditional advertising, Huda Beauty’s marketing strategy focuses on influencers, diversity, and sustainability, prioritizing what matters to its community.
The brand partners with influencers who embody self-expression and confidence, using makeup as a tool for empowerment. Huda Beauty is also committed to sustainability, reducing its product line by 50% to cut down on waste, and regularly donating to humanitarian causes. Recently, Huda has been vocal about supporting causes like Palestine, earning praise from Muslims worldwide.
Huda herself plays a key role in the brand’s success, connecting directly with her audience, sharing her personal journey, and building genuine trust. This transparency has been a major factor in growing her loyal customer base.
IKEA
IKEA has long been a leader in home furnishings, and its focus on sustainability and innovative designs keeps it relevant in a changing market.
The brand has introduced sustainable products like work-from-home desks and modular furniture for small spaces to meet evolving customer needs. IKEA also promotes a circular economy by offering furniture rentals and allowing customers to sell back used items for reuse. For a tech-savvy shopping experience, IKEA’s 3D modelling tool lets customers visualize how furniture will look in their homes before buying. Additionally, IKEA has made shopping more convenient with smaller stores in city centers, bringing products closer to customers.
By staying focused on innovation and sustainability, IKEA continues to lead the retail market while adapting to consumer demands.
Lidl
Lidl is making waves in the UK and has quickly become the sixth-largest supermarket. With a focus on innovation, sustainability, and customer satisfaction, Lidl has built a loyal following among budget-conscious shoppers and continues to grow.
Lidl is committed to plant-based foods and plans to make 25% of its protein sales plant-based by 2030. This initiative shows Lidl’s focus on sustainability and helps customers make more eco-friendly choices. The brand is also making shopping easier with the Lidl Plus app, which offers personalized discounts and coupons directly to shoppers’ phones. Lidl is also active in the community, supporting local food banks and contributing to various social causes.
So dear readers, what do you think about these brands focusing on sustainability and innovation? Comment below and let us know your thoughts!
Need help taking your brand to the next level?
If you’re looking to build a marketing strategy that drives results, just like Greggs, Heinz, Huda Beauty, IKEA, and Lidl, Boztech is here to help. Our team specialises in social media management, YouTube SEO, web design, and development, ensuring your brand succeeds in a competitive market. Boztech committed to providing data-driven strategies and creative solutions that deliver results.
So what are you waiting for? Head to our website already for more information and follow us on LinkedIn for weekly updates, tips, and insights to help your business succeed. Let Boztech be your partner in growth and digital success.
