The Best Halloween Marketing Campaigns 2024
Hello and welcome back to our yet another exciting blog! As Halloween approaches, brands are seizing the opportunity to create engaging campaigns that highlight the season’s trends. This holiday has evolved beyond just candy and costumes into a chance for companies to showcase their creativity and connect with customers in fun, spooky ways. So grab your pumpkin spice latte, get cosy, and let’s explore what made 2024 a standout year for Halloween marketing!
So dear Boztech blog readers, with a variety of innovative approaches, ranging from fun social media challenges to immersive in-store experiences that thrill and entertain, this year is unlike any year and no matter the business everyone has changed their social media website and offline stores theme to scary and spooky to give their business a vibe of the seasons. So, whether you’re a small business looking to enhance your marketing efforts or a seasoned professional in search of fresh inspiration, there’s plenty to explore with every season, especially Halloween.
Best marketing campaigns by our favourite brands
Let’s explore our favourite delicious brands and see how they’re celebrating the Halloween season!
M&m’s
This Halloween, M&M’s is partnering with Amazon’s Ring video doorbell to bring festive fun to trick-or-treaters! When the doorbell rings, the cheeky mascot Red greets visitors with playful lines like, “Shake like a skeleton, head, shoulders, knees, and toes!” M&ms is all about the vibe and experience with deliciousness, it enables homeowners to share hilarious reactions and emotions on social media, to add to the holiday spirit. Running through November 4th, this campaign features influencer partnerships and in-store displays, aiming for over 10 million impressions.
The “Ring x M&M’S” collaboration allows homeowners to use Red’s witty Quick Replies, keeping trick-or-treaters entertained while they grab candy. With both Red and Purple in the spotlight, this partnership creates a perfect blend of mischief and fun. Plus, can we talk about how Red and Yellow seem to have coordinated their vampire capes this year? So spooktacular! Exactly like a delightful and perfect Halloween vibe.
Burger King
Now let’s move on to our favorite go-to dine-in, Burger King. We’ve talked about their marketing campaign earlier, click here if you haven’t read it yet. They have this specialty to interact with their customers which makes them distinctive and unique.
This year Halloween, Burger King is getting in on the spooky fun with a special menu inspired by The Addams Family! A show we all grew up watching, didn’t we? Such a classic and nostalgic touch. They’re introducing the “Wednesday’s Whopper”, which features a unique purple bun made from purple potato and sprinkled with black sesame seeds. It’s topped with Swiss cheese, lettuce, and tomatoes, perfect for anyone looking for something different. Plus, you can’t miss “Thing’s Rings”, crispy onion rings that nod to the iconic hand from the show, and “Gomez’s Churro Fries”, which are coated in cinnamon sugar and come with a tasty chocolate dipping sauce.
To make things even more exciting, Burger King is launching a “Fright or Bite” campaign where fans can win fun prizes. Kids will love the limited-edition Addams Family toys included in the King Jr. Meal, making it a great experience for families. With this deliciously spooky lineup, Burger King is sure to make your Halloween a memorable one!
Heinz
Heinz’s Halloween marketing campaign stands out as uniquely enchanting and delightfully eerie, perfectly timed with the Joker’s return to theatres.
Leveraging this cultural moment, the brand has crafted new ads that capture Joker-inspired energy through strategically placed ketchup, transforming cheerful diners into whimsical, sinister clowns. The campaign is playfully capped with the tagline, “It ha ha has to be Heinz,” cleverly tying into last year’s branding. This initiative will be used across various platforms, including outdoor advertising, digital media, and social channels, ensuring broad visibility. So great and spooky, no?
E.l.f
E.l.f. Skin is celebrating Halloween with its playful campaign, “Divine Skintervention,” aimed at engaging Gen Z. Featuring comedian Meg Stalter as a devilish “Sinfluencer,” the campaign humorously highlights common “skin sins,” such as using random products on expensive gadgets. Dressed in a fun devil costume, Stalter tempts viewers with these amusing choices, making skincare relatable and entertaining. And if you’ve ever committed a skincare sin (let’s be honest, who hasn’t?), this campaign is bound to resonate with you!
Developed in partnership with Day One Agency, the campaign will be featured on popular streaming platforms like Disney and Hulu. It includes an interactive landing page for U.S. and U.K. audiences, offering personalized product recommendations based on their skincare “confessions.” This initiative aligns with e.l.f.’s mission to connect with Gen Z and solidify its presence as a cultural staple in beauty, driving brand growth through humor and engagement.
Snickers
Let’s talk about Snickers, a brand that never fails to delight us, especially during Halloween! This year, Snickers is back with a campaign designed to entertain and bring some laughter into the season. Known for their humorous take on everyday scenarios, they’ve upped the ante with a wild concept, imagine setting up your Halloween decorations, and suddenly your spooky centerpiece bursts into an unexpected zombie twerk. Yes, you heard that right, zombie twerking!
Snickers brilliantly embraces the theme of Halloween mishaps and adds a hilarious twist, reminding us not to take the holiday too seriously. This goofy and outrageous concept is a refreshing break from the typical spooky atmosphere, injecting fun and laughter into the festivities. As always, Snickers shows that a little humor can go a long way in making our Halloween celebrations memorable.
Well, well, well, isn’t it a thrilling time for entertainment and laughter during this spooky season? Brands are rushing to make the most of it, whether it’s beverages, chocolates, candies, or dressings, every company is getting into the Halloween spirit. Just like M&M’s, which has beautifully aligned its theme with the holiday.
Let us know in the comments what your brand has done for Halloween, we’d love to hear about it!
Wrapping up
So dear readers! We hope you enjoyed the blog! Here’s from boztech to you!
If you’re looking for captivating and spooky marketing, it’s not too late! Contact Boztech now, and let’s partner together to give your business a look and feel that rivals these big brands. We specialize in creating marketing campaigns, managing social media, graphic design, SEO, web design and development, and more. Reach out to us now, and let’s scare up some excitement together this Halloween 2024!
So, what exactly are you waiting for?
