Domino’s rescues Squid game players with emergency pizza
Hello Boztech readers. Welcome back to another thrilling update from the world of marketing. We’re here to keep you in the loop with the latest buzz from around the globe. Today, we’ve got an exciting story that pairs two of your favorites, pizza and TV! You know Domino’s, the iconic pizza chain, but what if we told you they’ve teamed up with the hottest show of the season, Squid Game? That’s right! Let’s unfold this unexpected and exciting collaboration. Keep reading!
Domino’s, A global pizza powerhouse
Domino’s is a globally recognized pizza delivery and carryout chain, beloved for its fast service and extensive menu, which includes pizzas, pasta, chicken, sandwiches, and desserts. Founded in 1960, it has grown to become one of the largest pizza chains in the world, with a strong reputation for delivering food quickly and efficiently.
Known for its focus on convenience, Domino’s offers online ordering and real-time order tracking, making it a favorite choice for millions of customers worldwide. The brand has continued to evolve, keeping pace with changing consumer preferences and maintaining a loyal fan base.
Iconic marketing tactics
Domino’s has built much of its success on bold and innovative marketing strategies. One of the most famous campaigns was the “20 minutes or less” guarantee, in which customers were promised their pizza within 20 minutes of ordering, or it would be free. Although this promise was eventually phased out for safety reasons, it cemented Domino’s image as a brand synonymous with speed and customer satisfaction.
Over the years, the company has consistently used humor and relatability in its advertising, often enlisting celebrities such as Simon Cowell to endorse its products. Simon Cowell, known for his no-nonsense approach on American Idol and The X Factor, brought his signature sharp wit and personality to Domino’s campaigns, helping to reinforce the brand’s image as bold and unafraid to take risks. This celebrity partnership helped Domino’s maintain a strong cultural presence and attract a wide range of consumers.
Domino’s and Netflix team up for Squid Game emergency pizza campaign
Domino’s is once again teaming up with Netflix to promote the highly anticipated second season of Squid Game, one of the most popular and talked about shows in recent years. This collaboration builds on their previous successful partnership for Stranger Things, which tapped into the massive global fanbase of the series. With Squid Game generating immense excitement, this new campaign ensures Domino’s remains at the forefront of popular culture, connecting the brand to one of the most anticipated TV events. By partnering with Netflix again, Domino’s proves it knows how to stay fresh and creative, appealing to Squid Game fans while maintaining its reputation for smart, timely marketing.
The latest campaign introduces a fun twist for Squid Game fans “Emergency Pizza.” Kate Trumbull, Domino’s Executive Vice President and Chief Marketing Officer, said, “Those who watch Netflix’s Squid Game know that losing is the ultimate emergency, but Domino’s is here to turn that around.” As part of “Squid Game: The Experience,” an immersive event based on the show, participants competed in five challenges inspired by the series. If they lost, they received a year’s worth of free pizza, awarded in the form of $500 in Domino’s gift cards inside a special Squid Game Dalgona tin.
“Squid Game: The Experience”
In Squid Game: The Experience, which took place in December, players faced off in high-stakes challenges based on the iconic games from the show. When a player lost, a member of the Pink Guard handed them the Emergency Pizza prize. This marked the second time Domino’s had worked with Netflix. In 2022, the brand partnered with Netflix to launch a mind-ordering app ahead of the Stranger Things season 4 premiere.
“We were excited to team up with Netflix once more for such a creative and surprising brand collaboration,” said Trumbull. “Our Squid Game activation made Emergency Pizza available to more people and in more locations than ever, in ways that were completely unexpected!”
Custom TV Ads and pizza saves
To complement “Squid Game: The Experience”, Domino’s created Squid Game themed TV ads showing emergency pizza deliveries arriving just in time to save players from some of the most intense moments from the show, like the red light, green light game and the dalgona challenge. These ads aired on Netflix’s ad-supported plan, so viewers could see the emergency pizza saves while watching the show.
Magno Herran, Vice President of Partner and Brand Marketing at Netflix, said, “We’re excited to partner with Domino’s again as they push creative boundaries. Their Emergency Pizza campaign is a perfect fit for Squid Game, because if anyone understands emergencies, it’s the players in the game itself.” The campaign also extended to Squid Game: The Experience in New York City, where attendees could enjoy their own Emergency pizza, just like the characters on the show.
With this campaign, Domino’s stayed connected to pop culture, making sure it was part of the conversation as millions of fans watched Squid Game season 2. By tapping into the excitement around the show, Domino’s showed it knows how to stay relevant and creative in today’s trends.
Why do brands need to stay updated with new marketing trends?
Each season brings unique opportunities, and brands leverage these moments, esp during festive holidays, to engage and captivate customers. During these times, brands often adapt their messaging and visuals to align with the theme of the season, such as through social media posts, website landing pages, and special campaigns. For example, we’ve recently seen how brands pivoted from Thanksgiving to Christmas themes, highlighting the importance of staying current with marketing trends to remain relevant and connect with their audience.
What do you think of Domino’s creative marketing campaign? Share your thoughts in the comments below!
Wrapping up
Domino’s clever partnership with Netflix for Squid Game season 2 highlights the power of brand collaboration and creative marketing. By tying into one of the most anticipated TV events in recent years, Domino’s continues to stay at the forefront of popular culture, reaching fans in innovative and fun ways.
The blend of immersive experiences, iconic TV spots, and a clever product offering like “Emergency Pizza” shows how brands can leverage cultural moments to engage with their audience in memorable ways.
Are you looking to take your brand’s marketing to the next level? Look no further. Partner with Boztech, a digital marketing agency and create your own innovative marketing campaigns that connect with your audience and stay ahead of the trends. Reach out today and let’s get started.
